ELIMINATES BRASSY TONES - Eliminate brassy tones and revitalize your hair using Violet Crush Shampoo.
SALON-GRADE BLONDE - Improve your color and uncover your ultimate blonde.
CRUSHED PIGMENTS IN VIOLET SHADE - Infuse crushed pigments in a violet shade into blonde hair to neutralize yellow tones and enhance the coolness and brightness of color-treated or highlighted blonde hair after just one application.
IDEAL WHEN PAIRED WITH VIOLET CRUSH PURPLE CONDITIONER - Achieve the best results by using it alongside John Frieda Violet Crush Purple Conditioner.
PURIFY YOUR BLONDE HAIR - Purify and cleanse your blonde hair, leaving it revitalized and as fresh as from a salon visit.