Hair Lightening System: Achieve crystal clear Platinum Blonde results with this advanced system that lightens any hair type up to 8 levels. Ideal for dark brown to light brown hair.
Purple Pigment Conditioner: This kit includes an Anti-Brass Conditioner with purple pigments to eliminate unwanted orange and yellow tones while providing care for strong, no-brass hair color.
Hyper Platinum Dye: Feria Hyper Platinum Blonde Dye is custom-blended for trendsetters. Achieve pure platinum without compromising condition, even on the darkest bases.
L'Oreal Paris Hair Product Range: Choose from permanent, semi-permanent, and temporary hair dye, root cover up, anti-brass toners, and lightening systems. Try gray coverage, highlights, bold colors, or ombre styles.
L'Oreal Paris Innovation: From hair color to skincare and cosmetics, we offer top-quality products that combine technology and quality for total beauty care.